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Business, industry and trade

Marketing

	Marketing in a small business Marketing in a small business is all about attracting and retaining customers.

	Prepare your business marketing plan Discover the key elements of a good marketing plan.

	Write a media release to promote your business Positive publicity for your business generally requires some proactive effort on your part. Find out what goes into a good media release.

	Research the market for your business Target your customers through market research How to conduct market research for your business

	Advertising your business Discover the principles of effective advertising.

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